The 2025 Integrated Systems Europe (ISE) exhibition in Barcelona highlighted cutting-edge innovations in digital signage, with exhibitors focusing on AI, interactivity, and sustainability.

AI-Powered Hardware: Giants like Samsung debuted energy-efficient MicroLED displays with built-in AI analytics, while AOPEN demonstrated its 200TOPS AI edge computing device for real-time video analysis.

Interactive Solutions: Touchless interfaces and holographic vertical signs stole the spotlight, with companies like Dolphin Digital showcasing gesture-controlled advertising machines.

Sustainability: Brands like LG emphasized eco-friendly materials, including recycled aluminum frames and low-power LED panels.

“ISE 2025 marks a shift toward hyper-personalization,” noted industry analyst Dave Haynes. “Retailers and advertisers are prioritizing all-in-one systems that deliver targeted content while reducing energy costs.”