At the global display technology event ISE 2025, Samsung won 12 industry awards with its innovative product matrix and AI-driven sustainable solutions, once again consolidating its leadership in the commercial display field.

The winning products cover cutting-edge directions such as energy saving, interaction, and scenario-based applications. Samsung's color e-paper won the "Best Display Award" from three authoritative media such as AVTechnology for its slim design and low power consumption, and is suitable for static content scenes such as retail and art venues; HoloDisplay uses 3D floating imaging technology to create an immersive experience for brand marketing and has been recognized by Installation magazine; transparent MICROLED has a high-transparency display effect to help commercial spaces integrate virtual and real, and won the "Annual Digital Signage Innovation Award". In addition, Samsung also demonstrated the application of TheWall IVC series in the field of virtual production, and cooperated with film and television technology companies such as ARRI to lower the threshold for LED virtual shooting.

Samsung SmartThings Pro IoT platform was also unveiled, integrating Cisco video conferencing, Nexmosphere sensors and other ecosystems to provide smart IoT solutions for retail, hotel and other scenarios. Its booth design won the "XL Sustainability Award" for its environmental protection concept, confirming the industry trend of technological innovation and green practices.